Lifecycle Marketing: The Role of the CRM in the Customer’s Journey
For new companies, the first year is fraught with critical challenges: reaching the target audience effectively and managing financial resources efficiently are at the forefront. The underlying issue often boils down to a fundamental gap: a lack of understanding of how to attract and retain customers effectively. This is precisely why the concept of mapping […]
Lifecycle Marketing: Boost Your E-commerce Sales in Canada
In today’s competitive digital marketplace, understanding and implementing lifecycle marketing is not just an advantage; it’s necessary for Canadian e-commerce aiming to thrive. This strategy goes beyond mere transactions, focusing on creating a meaningful journey for each customer that leads to increased sales, loyalty, and brand advocacy. But what exactly is lifecycle marketing, and how […]