For new companies, the first year is fraught with critical challenges: reaching the target audience effectively and managing financial resources efficiently are at the forefront.  The underlying issue often boils down to a fundamental gap: a lack of understanding of how to attract and retain customers effectively. This is precisely why the concept of mapping…

In today’s competitive digital marketplace, understanding and implementing lifecycle marketing is not just an advantage; it’s necessary for Canadian e-commerce aiming to thrive. This strategy goes beyond mere transactions, focusing on creating a meaningful journey for each customer that leads to increased sales, loyalty, and brand advocacy. But what exactly is lifecycle marketing, and how…