Many factors play a role when trying to move the needle of revenue generation. But one that usually gets overlooked is the sales content.  When used strategically, sales content can help you move deals forward in the pipeline or educate prospects that are still not ready to buy. However, the biggest challenge in having a…

Sales is an ever-evolving landscape filled with opportunities and challenges. However, it’s also a profession that can be learned no matter your background.  Before starting my first company back in Mexico, I worked in the marketing department, both in-company and in-agency. So when I had to learn sales, I got scared. But after several mistakes,…

In the bustling world of e-commerce, crafting a solid sales plan is not just beneficial; it’s essential for survival and growth. For many small and medium-sized e-commerce owners in Canada, navigating the complexities of marketing and sales processes can be daunting. That’s where understanding the crux of sales plan objectives comes into play, providing a…

Crafting an unbeatable sales plan in today’s competitive landscape isn’t just an advantage—it’s crucial. However, achieving this feat is more attainable than ever before, thanks to a plethora of resources for sales plan development. Whether you’re kickstarting a startup or scaling an established business, utilizing the right resources can significantly enhance your sales planning process,…

In today’s competitive marketplace, where capturing customer attention is more challenging than ever, a meticulously crafted sales plan is not just beneficial—it’s a necessity. This deep dive into the importance of a sales plan, emphasizing the critical elements of a sales plan, serves as your blueprint to success. It’s a strategic journey from merely surviving…

What do you think when you hear “you are not listening to me”?  Usually, my immediate reaction is “I am listening to you” and I repeat the one or two things I remember from the conversation while waiting for my interlocutor’s response.  Does repeating it back make them feel listened to? Sometimes it does, sometimes…