---
title: Hector Crosswell - GTM Engineer on Demand
description: Accelerate your GTM strategy with expert engineering for B2B teams. Achieve pipeline visibility, execute plays, and drive results quickly and effectively.
---

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[![Hector Crosswell](https://hectorcrosswell.com/hubfs/raw_assets/public/my-website-theme/images/avatar.svg)](https://hectorcrosswell.com/?hsLang=en)

[Plays](https://hectorcrosswell.com/#plays) [Work](https://hectorcrosswell.com/#work) [Services](https://hectorcrosswell.com/#services) [Portfolio ↗](https://portfolio.hectorcrosswell.com)

[Book a call](https://meetings.hubspot.com/hector-crosswell2)

GTM engineer on demand

# Growth and GTM engineer for teams that need results yesterday

I help B2B companies with 0–1 marketers and lean mid-market teams execute leadership’s GTM vision fast. I bridge strategy ↔ execution so your team can ship with confidence.

[Let's chat →](https://meetings.hubspot.com/hector-crosswell2) [See sample GTM plays](https://hectorcrosswell.com#plays)

Demo play membership-abm-campaign

1. **ICP & Micro-Segments**`icp_rules.segment_definition`
2. ↓
3. **Match**`ai_agent.compare(target_accounts)`
4. ↓
5. **Route**`crm.create_record(match)`

[See the demo →](https://portfolio.hectorcrosswell.com/)

GTM Plays

## Concrete, replicable, and useful

Each play is a working system: the trigger, the logic, and where it lands in your CRM.

Live demoAI agentOutbound

### ICP Outbound Scoring Tool

Understand how outbound calls performance based on ICP definitions and messaging strategy.

[Open the demo →](https://portfolio.hectorcrosswell.com/)

1. **ICP**`account.icp`
2. →
3. **Match**`agent.compare()`
4. →
5. **Route**`crm.create()`

On the roadmap

Coming soon

### ABM Lite: 100 Accounts, 3 Signals, 1 Message

Prioritize 100 accounts, map buying groups, and trigger outreach from live signals (hiring, tech, news). One clear message, one clear ask, measured weekly.

[Get notified →](https://meetings.hubspot.com/hector-crosswell2)

Coming soon

### CRM Pipeline Hygiene & Lifecycle

Clean stages, define lifecycle and entry/exit criteria, add required fields, and fix handoffs. Pipeline visibility in 14 days.

[Get notified →](https://meetings.hubspot.com/hector-crosswell2)

Coming soon

### Exec Dashboard that Leaders Trust

One view of the truth: north-star and leading indicators, channel-to-pipeline, and a weekly operating cadence. No vanity—just decisions.

[Get notified →](https://meetings.hubspot.com/hector-crosswell2)

Work

## Recent projects

Demos you can click through, and the method behind each one.

[All work on the portfolio →](https://portfolio.hectorcrosswell.com/)

Reverse Hired

Unsolicited teardowns: I follow a hiring signal, test the product like a new user, critique one GTM element, and end with a mini-pilot you could ship in two weeks.

[![](https://hectorcrosswell.com/hubfs/reverse-hired%20-%20hushmail_demand_generation_manager.png) Teardown Demand Generation Role at Email Encryption SaaS Oct 24, 2025](https://hectorcrosswell.com/notes/demand-generation-role-email-encryption?hsLang=en) [![](https://hectorcrosswell.com/hubfs/reverse-hired%20-%20covet_email_lifecycle_marketing.png) Teardown AI Copilot Lifecycle Marketing Teardown Oct 20, 2025](https://hectorcrosswell.com/notes/lifecycle-marketing-teardown?hsLang=en)

Companies I’ve worked with

![Pfizer](https://hectorcrosswell.com/hubfs/pfizer%20(1).svg) ![Checkmarx](https://hectorcrosswell.com/hubfs/checkmarx%20(2).svg) ![Hypertec](https://hectorcrosswell.com/hubfs/Hypertec%20(1).svg) ![Clip](https://hectorcrosswell.com/hubfs/ClipMx.svg) ![Dentalia](https://hectorcrosswell.com/hubfs/dentalia.svg) ![AMG Medical](https://hectorcrosswell.com/hubfs/AMG%20Medical.svg) ![Lirmi](https://hectorcrosswell.com/hubfs/Lirmi.svg) ![Bisoft](https://hectorcrosswell.com/hubfs/Bisoft.svg) ![Arrenda](https://hectorcrosswell.com/hubfs/Arrenda.svg) ![Apprecio](https://hectorcrosswell.com/hubfs/apprecio.svg)

## Have a GTM vision that needs shipping?

Tell me what leadership wants to see. I’ll come back with the play, the system, and the timeline.

[Let's chat →](https://meetings.hubspot.com/hector-crosswell2) [Browse the portfolio](https://portfolio.hectorcrosswell.com/)

© 2026 All rights reserved.

Hector Crosswell

[Plays](https://hectorcrosswell.com/#plays) [Work](https://hectorcrosswell.com/#work) [Services](https://hectorcrosswell.com/#services) [Portfolio](https://portfolio.hectorcrosswell.com) [Book a call](https://meetings.hubspot.com/hector-crosswell2) 

© 2026 Hector Crosswell