Hector Crosswell - GTM Engineer on Demand

Companies I've worked with

GTM Plays

Concrete, replicable, and useful

Outbound v1 (14 Days)

Stand up a working outbound motion fast: ICP → list → 2-message sequence → reply tracking → basic CRM fields/SLAs. Aligned to leadership’s goals, ready to test on the first 20 intros.

See the play

ABM Lite: 100 Accounts, 3 Signals, 1 Message

Prioritize 100 accounts, map buying groups, and trigger outreach from live signals (hiring, tech, news). One clear message, one clear ask, measured weekly.

Open the SOP

CRM Pipeline Hygiene & Lifecycle

Clean stages, define lifecycle + entry/exit criteria, add required fields, and fix handoffs. Get pipeline visibility in 14 days and stop losing deals to process gaps.

Download the Worksheet

Exec Dashboard that Leaders Trust

One view of the truth: north-star + leading indicators, channel-to-pipeline, and weekly operating cadence. No vanity—just decisions.

Preview the dashboard

Services

GTM Engineering Sprint

From scattered tools to a working GTM system. Clean lifecycle, reliable pipeline, and exec-ready dashboards.

Outcome: Pipeline visibility leaders trust

Timeline: 30–45 days

See how it works

ABM Signal Plays

100 accounts prioritized by live signals with one message/one ask and a weekly measurement loop.

Outcome: Validated motion

Timeline: 2–3 weeks

Open the play

Acquisition System Audit

Website → CRM → Pipeline diagnosis with a sequenced, no-fluff fix list.

Outcome: Confidence in numbers

Timeline: 10 business days

Start the audit

A freelance GTM engineer for teams that need results yesterday